Beats 2

When it was discovered that Apple applied for trademarks for Beats 2, 3, 4, etc, it seemed pretty obvious the company was considering expanding its 24/7 Beats 1 radio station that it’s promoted as a key part of its new Apple Music service since launch.

And it’s not a stretch to imagine how it could easily expand on the mainstream programming found on Beats 1 currently. Think of a 24/7 station that focuses specifically on one genre like rock, jazz, or hip-hop, for example, with shows programmed to focus on subgenres or featuring guest hosts and regular segments much like Apple’s Beats 1 station. To me this seems like a natural progression for Beats radio as part of Apple Music, but it’s possible Apple could also include more than just more music with Beats 2, 3, and beyond.

Sports/Talk Radio/Podcasts… 

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Anonymous “sources with knowledge of the situation” have told The Verge that there are some bright points to consider in the otherwise troubled start of Apple Music. Pointing to the comparatively successful launch of the streaming radio station Beats 1, The Verge suggests that Apple’s contracts with major music labels included the right to launch up to five more stations — for instance, “a Beats 2 station headquartered in Australia or Asia,” or seasonally available stations. The report claims that labels already receive more money for plays on Beats 1 than on Pandora, hinting that the launch of additional stations could be lucrative for artists…

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