Citigroup Global Markets analyst Jim Suva has predicted that economic uncertainty in the UK following the referendum decision to leave the EU will hurt Apple sales. Business Insider reports that Citigroup has lowered its estimates for iPhone sales across two quarters.
The cost of Apple products varies significantly between countries. As we saw back in May, the cost of an iPhone 6, for example, ranges from an average of $598 in the USA to a staggering $931 in Brazil. But whenever Apple pricing is discussed in Britain, there’s a myth that tends to be repeated: that the company charges a lot more for its products in the UK than in the US.
It’s not difficult to see how people get this impression. Go to apple.com and check the prices of a few products, then compare them to the pricing on apple.com/uk. Here are a couple of illustrative comparisons from the two websites:
