The cost of Apple products varies significantly between countries. As we saw back in May, the cost of an iPhone 6, for example, ranges from an average of $598 in the USA to a staggering $931 in Brazil. But whenever Apple pricing is discussed in Britain, there’s a myth that tends to be repeated: that the company charges a lot more for its products in the UK than in the US.
It’s not difficult to see how people get this impression. Go to apple.com and check the prices of a few products, then compare them to the pricing on apple.com/uk. Here are a couple of illustrative comparisons from the two websites: