Apple Watch Price Guessing

Spotted: Analyst guessing Apple Watch pricing.

Analyst Gene Muster, from Piper Jaffray, has today posted a report with his predictions about Apple Watch pricing. Munster believes that Apple will improve overall margins through the sale of bands. This makes a lot of sense, especially considering Apple Retail SVP Angela Ahrendts is calling out ‘accessories’ as a key area for retail in the coming months.

Munster believes that the Apple Watch Sport will cost $349 (no surprises there). He says the Apple Watch — the one made out of stainless steel with a sapphire crystal screen — will cost around $500 with additional bands pushing the average selling price up to $650, which happens to be the current ASP of Apple’s iPhone units. Munster also estimates the Edition will start at $4999, despite general consensus sitting closer to $10,000. Munster is relatively bearish on Apple Watch Edition sales, suggesting that Apple will only sell 10,000 units in the first year to take only a small fraction of the expensive watch market.

Obviously, these numbers are little more than educated guesswork. Almost like throwing a dart at a dartboard.

We’ll find out for certain on March 9th whether Munster happens to be right. As we discussed earlier, there is also the slim possibility Munster’s claims about a revamped Apple TV offering may finally come true as well.

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Benjamin Mayo

Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog. Message Benjamin over email or Twitter.