edition Stories September 23, 2015

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Today we are looking at the Gold Apple Watch Sport and comparing it to something closer to the real deal. This is a relatively new color release from Apple and if you can’t afford the real gold version this may be the next best option, but you’re making a sacrifice in materials. Personally, I like the gold aluminum as it matches the gold iPhone, but I prefer the stainless steel Apple Watch as it features a sapphire display to prevent scratches…

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edition Stories June 29, 2015

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Apple Watch Sport’s Ion-X Glass display (left) vs Apple Watch w/ Sapphire display (right)

DisplayMate is out with a new report today, this time applying its usual detailed analysis to the different displays that come with the various models of Apple Watch. In case you didn’t know already, Apple is using a sapphire display on its pricier, mid-range collection of Apple Watch, as well as with the higher-end Apple Watch Edition. That’s opposed to the Ion-X glass display on the less expensive, entry-level Apple Watch Sport models. But the report shows a detailed analysis of what many users have already noticed: despite sapphire being more scratch resistant, in many cases the cheaper glass display performs better in terms of screen reflectance and visibility in outdoor lighting: expand full story

edition Stories May 4, 2015

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Precision. That’s the word that immediately came to mind the minute I picked up my Apple Watch for the first time. Something about this device felt different, on an almost subconscious level, from any other Apple product I’ve used before. Perhaps I was just caught up in the moment. After all, the Watch is the first totally new product to come out of Apple since the introduction of the iPad, which feels like so many years ago. On the other hand, I knew from the onset that I planned on buying the Apple Watch mostly for its design. I wasn’t so much interested in all of the software features it could offer me, I just couldn’t imagine not having this shiny little box on my wrist. With that in mind, let’s take a closer look at the Apple Watch strictly as a design piece.

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edition Stories April 10, 2015

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Reader Mark Davies went into the Berlin Apple Store this morning to try on the Apple Watch/Sport models but got a little surprise from the employees. Here’s the first hand account…

So I go to the Apple store here in Berlin thinking I made an appointment to see the Sport and Apple Watch editions. When I get there, they check me in and tell me to wait in the line. When my turn comes a really nice Apple employee asks me which models of the Edition I would like to see. I was surprised obviously, and explained that there is no way I would consider buying one with the price. He proceeds to let me try on the Sport and Watch versions and walks me through the demos. Then he asks if I still want to see the Edition models. I say, “sure, why not”…

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edition Stories April 4, 2015

Apple Store Render

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments. The new, unique display will be shown at all Apple Stores with glass front windows and it is themed akin to the application icon arrays on the Apple Watch’s Home screen. According to the source who provided the above rendering, each circle is packed with Mac mini-powered LED lights that will show off different colors, patterns, and effects throughout the day. The new front of store visuals will continue to stay live after the Apple Watch launches on April 24th as Apple can simply remove the “Coming Soon” label shown on the above render…

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edition Stories March 29, 2015

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Apple won’t offer special business pricing, financing, and bulk discount options, like it does with Macs, iPhones, and iPads, for the Apple Watch at launch, according to sources. However, business customers will still be able to make their purchases via the dedicated Business Teams at some Apple Stores…

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edition Stories March 24, 2015

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The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans. Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.

Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.

Below, we detail how employees will provide fashion advice to customers and Apple’s multi-part plan for selling an Apple Watch.

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edition Stories March 9, 2015

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At its event, Apple has finally announced availability information for the Apple Watch. All three models will be available in Apple Stores from the 10th of April. You can preorder any of the watch-band combinations in the collections from the 24th.

The Apple Watch will initially roll out to the United States, the United Kingdom, Australia, Canada, China, France, Germany, Hong Kong and Japan.

Apple Watch Sport will start from $349 for 38mm and $399 for 42mm, the mid-range stainless steel version will start from $549 for 38mm and $599 for 42mm, and the elusive solid gold Edition casing will run at least $10,000. The pricing of bands varies dramatically, so note that these are base prices only.

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edition Stories March 3, 2015

Analyst Gene Munster guesses Watch pricing, thinks only 10,000 Editions will be sold in the first year

Analyst Gene Muster, from Piper Jaffray, has today posted a report with his predictions about Apple Watch pricing. Munster believes that Apple will improve overall margins through the sale of bands. This makes a lot of sense, especially considering Apple Retail SVP Angela Ahrendts is calling out ‘accessories’ as a key area for retail in the coming months.

edition Stories February 20, 2015

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Despite speculation to the contrary, Apple does in fact plan to sell an array of bands as separate accessories for the Apple Watch at launch, according to sources. So far Apple has only shown the Watch in pre-assembled collections, which reduces their potential for customization, but our sources say that Apple’s retail outlets will be stocked on day one with individual straps so customers can easily mix and match the looks of their Watches.

While Apple has hinted at millions of combinations of Apple Watch when considering the various watch faces and interchangeable strap combos, up until now we’ve not had confirmation that straps would be available to purchase separately alongside the Apple Watch at launch. expand full story

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