edition Stories September 23, 2015

Today we are looking at the Gold Apple Watch Sport and comparing it to something closer to the real deal. This is a relatively new color release from Apple and if you can’t afford the real gold version this may be the next best option, but you’re making a sacrifice in materials. Personally, I like the gold aluminum as it matches the gold iPhone, but I prefer the stainless steel Apple Watch as it features a sapphire display to prevent scratches…

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edition Stories June 29, 2015

DisplayMate is out with a new report today, this time applying its usual detailed analysis to the different displays that come with the various models of Apple Watch. In case you didn’t know already, Apple is using a sapphire display on its pricier, mid-range collection of Apple Watch, as well as with the higher-end Apple Watch Edition. That’s opposed to the Ion-X glass display on the less expensive, entry-level Apple Watch Sport models. But the report shows a detailed analysis of what many users have already noticed: despite sapphire being more scratch resistant, in many cases the cheaper glass display performs better in terms of screen reflectance and visibility in outdoor lighting: expand full story

edition Stories May 4, 2015

Precision. That’s the word that immediately came to mind the minute I picked up my Apple Watch for the first time. Something about this device felt different, on an almost subconscious level, from any other Apple product I’ve used before. Perhaps I was just caught up in the moment. After all, the Watch is the first totally new product to come out of Apple since the introduction of the iPad, which feels like so many years ago. On the other hand, I knew from the onset that I planned on buying the Apple Watch mostly for its design. I wasn’t so much interested in all of the software features it could offer me, I just couldn’t imagine not having this shiny little box on my wrist. With that in mind, let’s take a closer look at the Apple Watch strictly as a design piece.

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edition Stories April 10, 2015

Reader Mark Davies went into the Berlin Apple Store this morning to try on the Apple Watch/Sport models but got a little surprise from the employees. Here’s the first hand account…

So I go to the Apple store here in Berlin thinking I made an appointment to see the Sport and Apple Watch editions. When I get there, they check me in and tell me to wait in the line. When my turn comes a really nice Apple employee asks me which models of the Edition I would like to see. I was surprised obviously, and explained that there is no way I would consider buying one with the price. He proceeds to let me try on the Sport and Watch versions and walks me through the demos. Then he asks if I still want to see the Edition models. I say, “sure, why not”…

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edition Stories April 4, 2015

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments. The new, unique display will be shown at all Apple Stores with glass front windows and it is themed akin to the application icon arrays on the Apple Watch’s Home screen. According to the source who provided the above rendering, each circle is packed with Mac mini-powered LED lights that will show off different colors, patterns, and effects throughout the day. The new front of store visuals will continue to stay live after the Apple Watch launches on April 24th as Apple can simply remove the “Coming Soon” label shown on the above render…

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edition Stories March 29, 2015

Apple won’t offer special business pricing, financing, and bulk discount options, like it does with Macs, iPhones, and iPads, for the Apple Watch at launch, according to sources. However, business customers will still be able to make their purchases via the dedicated Business Teams at some Apple Stores…

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