Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments. The new, unique display will be shown at all Apple Stores with glass front windows and it is themed akin to the application icon arrays on the Apple Watch’s Home screen. According to the source who provided the above rendering, each circle is packed with Mac mini-powered LED lights that will show off different colors, patterns, and effects throughout the day. The new front of store visuals will continue to stay live after the Apple Watch launches on April 24th as Apple can simply remove the “Coming Soon” label shown on the above render…
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We have also received additional information about the launch of the Apple Watch Edition in Apple Retail Stores. According to sources, Apple Watch Edition sales will perhaps be even more restricted than previously thought. For instance, separate sources in Canada and the United Kingdom report that only major flagship stores will carry the Edition, and this means that only a few stores at most in those countries will receive the priciest version of the watch. As for the United States, multiple sources say that only a couple of stores (at most) in major state markets will carry the Edition. For example, only a single store in Florida is currently planned to carry the Edition. Apple will also (yet again) roll out new shirts to employees to support the launch.
Besides a revamped display for the front of stores, Apple is said to be revamping the interiors of major Apple Stores with new try-on tables, try cases, and display tables. All Apple Stores with display tables will still have Apple Watch Editions for display and can order Editions to be shipped to a customer’s home or for pickup at a nearby store that carries the Edition. Apple Watch Edition customers will also receive VIP treatment with no lines, special try-on rooms, one hour personal setup appointments, an optional extra year of AppleCare+, and access to a 24/7 support hotline. Apple Watch try-ons begin on April 10th, which is the same day that customers can begin pre-ordering the Apple Watch for April 24th delivery to their homes or local Apple Store.