sport Stories March 21, 2016

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As expected, Apple today has not released a new Apple Watch model but rather announced a handful of new bands for the device. Most notably, Apple has announced a new Space Black version of the Milanese Loop. Apple originally introduced the Milanese Loop when it first launched the Apple Watch last April.

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sport Stories September 23, 2015

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Today we are looking at the Gold Apple Watch Sport and comparing it to something closer to the real deal. This is a relatively new color release from Apple and if you can’t afford the real gold version this may be the next best option, but you’re making a sacrifice in materials. Personally, I like the gold aluminum as it matches the gold iPhone, but I prefer the stainless steel Apple Watch as it features a sapphire display to prevent scratches…

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sport Stories August 14, 2015

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Apple today added two new accessories for Apple Watch that will make the wearable fit wrists as large as 245mm. The first accessory, simply called Link Bracelet Kit, costs $49 from Apple and includes six additional links to expand the Link Bracelet to fit wrists as large as 245mm. Apple also today introduced a new Sport band size in L/XL that also fits up to 245mm wrists. Previously, the Sport band only extended to 210mm.

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sport Stories June 29, 2015

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Apple Watch Sport’s Ion-X Glass display (left) vs Apple Watch w/ Sapphire display (right)

DisplayMate is out with a new report today, this time applying its usual detailed analysis to the different displays that come with the various models of Apple Watch. In case you didn’t know already, Apple is using a sapphire display on its pricier, mid-range collection of Apple Watch, as well as with the higher-end Apple Watch Edition. That’s opposed to the Ion-X glass display on the less expensive, entry-level Apple Watch Sport models. But the report shows a detailed analysis of what many users have already noticed: despite sapphire being more scratch resistant, in many cases the cheaper glass display performs better in terms of screen reflectance and visibility in outdoor lighting: expand full story

sport Stories June 17, 2015

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Earlier this week we noted that Apple has refreshed the Beats by Dre wireless Beats Powerbeats 2 earbuds with new colors aimed at Apple Watch Sport users. Today, Apple has updated its Beats headphones website to promote the new line of headphones along with a new price: $179, which is $20 less than the previous price at $199.

With its onboard storage for music and Bluetooth connection, Apple is promoting these headphones as a way to tap into listening to music with the Apple Watch without the need of a connected iPhone. Even with the ties to Apple and the new Apple Watch-centric marketing campaign, the new earphones will still work with other Bluetooth media players.

We noted earlier today on 9to5Toys that some retailers are offering as much as $50 off of the wireless headphones, and Amazon is selling the accessory at various discounted prices ranging from $169 to $189.

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sport Stories May 21, 2015

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I decided on the Apple Watch with stainless steel Milanese Loop band for a few reasons, but not before considering the benefits and drawbacks of Apple’s entire collection of straps and bands for Apple Watch. Budget will in many cases guide your decision, but going for the Milanese Loop was a no-brainer for me. There are a few downsides of the band compared to others, however.

Here are a few observations I’ve made after wearing it for the last couple weeks, including little talked about pros and cons you’ll want to consider before purchasing the Milanese Loop for yourself. expand full story

sport Stories May 7, 2015

Apple Watch Leather Loop band ship times improve from June to 2-4 weeks, Sport and Classic Buckle shift

Earlier this week the first standalone Apple Watch bands began shipping to pre-order customers including Link Bracelet and Leather Loop, and today shipment times for both sizes and all four colors of the Leather Loop band have improved from sometime in June to 2-4 weeks suggesting new purchases could be delivered as soon as late May.

sport Stories May 4, 2015

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Precision. That’s the word that immediately came to mind the minute I picked up my Apple Watch for the first time. Something about this device felt different, on an almost subconscious level, from any other Apple product I’ve used before. Perhaps I was just caught up in the moment. After all, the Watch is the first totally new product to come out of Apple since the introduction of the iPad, which feels like so many years ago. On the other hand, I knew from the onset that I planned on buying the Apple Watch mostly for its design. I wasn’t so much interested in all of the software features it could offer me, I just couldn’t imagine not having this shiny little box on my wrist. With that in mind, let’s take a closer look at the Apple Watch strictly as a design piece.

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sport Stories April 20, 2015

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Ahead of the expected first Apple Watch arrivals on April 24th, Apple has began charging customer credit and debit cards. Various users on social media that pre-ordered the Apple Watch are reporting that they have been charged by Apple for their order. According to reader reports, both Apple Watch and Apple Watch Sport customers have been charged.

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sport Stories April 10, 2015

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Apple Watch is finally available to preorder, but if you missed the mark at 12:01 a.m. you might be waiting quite a while to get your hands on one. Luckily, Apple is providing try-on appointments that will allow you to get a taste of the experience and feel one out for yourself. Recently, we took that opportunity to get our hands on a few and offer some initial impressions on the hardware and software…

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sport Stories April 4, 2015

Apple Store Render

Apple will begin dressing up the front of its stores with a new Apple Watch-themed promotion on April 10th to coincide with the beginning of in-store Apple Watch try-on appointments. The new, unique display will be shown at all Apple Stores with glass front windows and it is themed akin to the application icon arrays on the Apple Watch’s Home screen. According to the source who provided the above rendering, each circle is packed with Mac mini-powered LED lights that will show off different colors, patterns, and effects throughout the day. The new front of store visuals will continue to stay live after the Apple Watch launches on April 24th as Apple can simply remove the “Coming Soon” label shown on the above render…

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sport Stories March 29, 2015

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Apple won’t offer special business pricing, financing, and bulk discount options, like it does with Macs, iPhones, and iPads, for the Apple Watch at launch, according to sources. However, business customers will still be able to make their purchases via the dedicated Business Teams at some Apple Stores…

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While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans. Most of the sales process will be familiar to buyers of other products from the Apple Store, but a number of steps are different, including the process of visiting a “magical” display case, trying on different models, playing with demo units, considering Apple Watch accessories, and actually finalizing the purchase. Below, we detail the entire customer experience for the upcoming Apple Watch launch…

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After hiring a new team of fashion sales and marketing experts from Yves St. Laurent, Louis Vuitton, and Burberry, Apple has developed a unique Apple Store purchasing experience just for the 18-karat gold Apple Watch Edition, according to sources briefed on the launch plans. When a customer interested in the Apple Watch Edition enters the store, he or she will be given no-wait access to a dedicated Expert, who will provide a personalized “journey” from the beginning of the appointment until the end, as much as one hour later. There will even be a new option for at-home video conferencing rather than in-store personal setup. By design, it will be more “elegant” than the budget-focused experience Apple Watch Sport customers receive…

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sport Stories March 24, 2015

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The job of Apple Retail Store employees will begin changing in profound ways next month. In order to showcase and sell the Apple Watch, retail employees will be trained to provide personal fashion and styling advice to customers, according to employees briefed on the plans. Until now, Apple Retail has been tasked with recommending iPads, iPhones and Macs with few styling options aside from limited color options.

Apple is pushing for retail employees to initiate conversations that build trust, enabling the employee to serve as a valued fashion advisor during the purchase process, similarly to how traditional watches are sold. Apple Watch sales training programs will take place for Apple retail staff over the course of the next two weeks, teaching entirely new sales techniques to encourage iPhone upgrades, assist with gifting, and guide customers in watch and strap choices.

Below, we detail how employees will provide fashion advice to customers and Apple’s multi-part plan for selling an Apple Watch.

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sport Stories March 9, 2015

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At its event, Apple has finally announced availability information for the Apple Watch. All three models will be available in Apple Stores from the 10th of April. You can preorder any of the watch-band combinations in the collections from the 24th.

The Apple Watch will initially roll out to the United States, the United Kingdom, Australia, Canada, China, France, Germany, Hong Kong and Japan.

Apple Watch Sport will start from $349 for 38mm and $399 for 42mm, the mid-range stainless steel version will start from $549 for 38mm and $599 for 42mm, and the elusive solid gold Edition casing will run at least $10,000. The pricing of bands varies dramatically, so note that these are base prices only.

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sport Stories February 20, 2015

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Despite speculation to the contrary, Apple does in fact plan to sell an array of bands as separate accessories for the Apple Watch at launch, according to sources. So far Apple has only shown the Watch in pre-assembled collections, which reduces their potential for customization, but our sources say that Apple’s retail outlets will be stocked on day one with individual straps so customers can easily mix and match the looks of their Watches.

While Apple has hinted at millions of combinations of Apple Watch when considering the various watch faces and interchangeable strap combos, up until now we’ve not had confirmation that straps would be available to purchase separately alongside the Apple Watch at launch. expand full story

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