event Stories February 27, 2016

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Well-sourced Re/code is indicating that Apple’s media event and keynote announcement for spring will be held in the week of March 21st. In an independent report by Buzzfeed, John Paczkowski reports that the event will take place on March 21st itself and will be a ‘smaller scale event’, suggesting it will take place in Cupertino on Apple’s campus. The reason for the event’s delay, given Apple initially planned for a March 15th event, is also unclear. Too much executive time spent with the FBI? Maybe!

Korean media site underkg.co.kr suggested the delayed date earlier in the week, although the report was generally ignored given the unknown provenance. In contrast, Re/code has a far better track record with Apple reporting.

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event Stories February 2, 2016

IPhone-lineup-2016

With Apple’s much rumored upcoming iPhone 5se on the horizon— an upgraded version of the iPhone 5S that retains the 4-inch display size for diehard fans of the model— we want to find out if you plan on upgrading when the new device launches. That’s the question we ask in today’s poll, in addition to what device you’re upgrading from (or downgrading, depending on how you look at it).  expand full story

event Stories January 27, 2016

Apple is planning to introduce new iPad hardware at an event in mid-March, according to sources, with the most likely device being a new iPad Air. This new iPad with a 9.7-inch screen, presumably to be called the “iPad Air 3,” will be launched alongside the a new 4-inch iPhone known as the “iPhone 5se” and a series of new Apple Watch models. Apple is currently planning to hold its keynote during the week of March 14th, but the final date is still in flux, according to sources.

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event Stories September 9, 2015

You can now watch the full replay of today’s iPad Pro, iPhone 6s, and Apple TV event

Now that Apple’s iPad/TV/iPhone event has wrapped, the company has made a full replay of the keynote presentation available on Apple.com. You can re-watch the entire event by visiting the live stream page. A YouTube version of the same video should be made available shortly.

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Apple’s just unveiled fourth-generation Apple TV will become available starting at $149 this October. That $149 will get you an entry-level 32GB model of the new Apple TV, while a 64GB version will be available for $199. The previous third-generation Apple TV will stick around for $69.

For the fourth-gen Apple TV, Apple is introducing upgraded hardware with a brand new remote control, an App Store, and an all-new operating system that includes an updated user interface and new features for users. Some of the highlight features include a new remote control with a touchpad for navigating and a built-in mic for Siri voice commands.

We have all of the details on specs and features of the revamped Apple TV here. expand full story

iPad Pro Official 16-9

Years of rumors and speculation met with an iPad market that has faced growth issues in recent quarters has finally led to this: iPad Pro. The long-awaited, larger iPad is here and it’s real. expand full story

Apple: 97% customer satisfaction, 10,000 apps for Apple Watch

Tim Cook kicked off Apple’s big press event today with updates on Apple Watch numbers, sharing that Apple is now at 10,000 Apple Watch apps and seeing a 97% customer satisfaction rate for the device.  

Head below for a full roundup of numbers announced today during Apple’s event. We’ll be adding more as Tim Cook and other Apple executives share product updates live on stage… 

event Stories August 27, 2015

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Apple has just sent out official invitations to media outlets (via CNBC) for its next special event on September 9th. The tagline this year reads “Hey Siri, give us a hint.” The event will take place at 10 am PT at Bill Graham auditorium in San Francisco, California, which was rumored to be the venue ahead of the invites. Apple’s September event is set to include the next generation iPhone 6S and iPhone 6S Plus as well as the long awaited Apple TV hardware update.

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event Stories August 15, 2015

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It appears plans for future Apple wireless accessories have (again) been spoiled by the FCC. According to a pair of filings that hit the organization’s website yesterday, Apple is preparing to soon debut new versions of its Bluetooth Magic Mouse and Wireless Keyboard. According to images indicating the FCC label location on the accessories, the new mouse will be called the “Magic Mouse 2.” As for the new wireless keyboard, there are no indications of a name change as of yet.

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event Stories August 10, 2015

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While Force Touch on the Apple Watch allowed Apple to add an additional layer of buttons to a small display, the iPhone 6S and iPhone 6S Plus screens don’t lack for either real estate or buttons. So why would Force Touch be desirable on larger displays? Following up on our May report that Force Touch is coming to Apple’s next iPhones, sources who have used the iPhone 6S have provided new details on how Force Touch works and feels under iOS.

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event Stories June 8, 2015

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Mashable has conducted an interesting interview with Tim Cook on the eve of WWDC, one of Apple’s largest events of the year. Although WWDC is known for its product announcements, Apple will announce the next versions of iOS and OS X as well as a streaming music service, the interview revolved around Apple’s efforts on company employee diversity.

Asked about the lack of women at keynotes, Cook says “you’ll see a change tomorrow”. This suggests that women will indeed feature more prominently at Apple’s presentation. In the last ten years, the number of women at Apple’s events comes in at the low single digits, most recently Christy Turlington Burns. Apple’s developer sessions have better gender diversity in their speakers but these are viewable only by registered developers, not the general public.

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event Stories June 1, 2015

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A week ahead of the Monday, June 8th Worldwide Developers Conference kickoff keynote, Apple has announced that it will be live streaming the event, which starts at 10 AM Pacific/ 1 PM Eastern Time. The company has updated its Apple Events application on the Apple TV to feature next week’s streaming video. Apple is yet to update its website, but the company will likely stream the keynote on its website for both Macs and iOS Devices running the Safari Web browser. While Apple will be live streaming the event, we’ll have live news and analysis over the course of the week-long conference, and especially before, during, and after the keynote presentation. At the conference, we expect Apple to introduce iOS 9, OS X 10.11, Apple Music, and new Apple TV hardware.

Update: Apple has posted the stream availability to its website.

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event Stories April 17, 2015

Apple’s PR tour for the Apple Watch doesn’t appear to be slowing down with Apple’s design chief Jony Ive showing off the device and revealing an exclusive collection of never before seen Sport band colors tonight in Milan. Apple this morning kicked off a showcase of the device at Milan’s Salone Del Mobile Design Fair in Itlay, which was attended by Apple executives including marketing head Phil Schiller and designer Marc Newson.

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event Stories March 9, 2015

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Today’s the day: Apple is holding its “Spring Forward” event at the Yerba Buena Center for the Arts in San Francisco, California. This article contains the latest updates from the event in live blog style; all of our detailed individual stories from the event are now summarized at this link. The event officially began at 10 AM Pacific/ 1PM Eastern time, and our live coverage is below.

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Screen Shot 2015-03-09 at 12.02.14The Apple Store is down, in preparation for announcements later today at Apple’s Spring Forward event. The store going down is a very strong indicator that something new will be available to buy after the event is over — but what products? The most likely answer is new MacBooks.

There is also the potential of Apple Watch preorders, although these are more likely to take place in a couple of weeks, assuming an April launch.

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How to watch Apple’s Spring Forward event livestream on Windows (and Android)

Officially, Apple’s event livestream only works with Safari on Mac OS X, iPhones, iPads, Apple TV (where the channel just appeared) and iPod touch. However, if you are on Windows (or even Android) — there is a workaround if you want to follow along with the announcements. (This trick will also work if you happen to be using an older version of OS X or iOS 6 that QuickTime Player doesn’t support)

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As is the norm nowadays, the Apple Events channel has appeared on the Apple TV ahead of Apple’s Spring Forward event later today. From 10 AM PDT, Apple will be live streaming the entire presentation, for those not lucky enough to be there in person.

Customers can follow along on the Apple TV, or online at http://apple.com/live. 9to5Mac will also have full coverage of all the announcements, so stay tuned.

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event Stories March 6, 2015

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Apple has asked developers who attended secretive Apple Watch app development workshops in Cupertino across January and February to hold off on announcing their applications, according to multiple high-profile developers. These people say that Apple has asked developers to not provide in-depth details, revealing screenshots and videos, or launch information about their applications until after the event at the very least. In some cases, Apple has even asked developers to wait until late March or early April to announce their applications…

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event Stories February 4, 2015

Apple Introduces Two New iPhone Models At Product Launch

Contrary to a report from the often-reliable French blog iGen.fr, Apple is apparently not planning a media event late this month to introduce the Apple Watch or other new products, sources tell 9to5Mac.

Several media reports picked up the rumor today, repeating claims that Apple has planned an event for the last week of February, perhaps February 24. The blog speculated that the event could also include the introduction of the in development 12-inch MacBook we revealed earlier this year. expand full story

event Stories October 10, 2014

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Apple has confirmed on its website that the October event will be streamed. The URL is ‘apple.com/live’, so it seems that Apple is using the same video/blog platform that it first used for the iPhone 6/Apple Watch event in September. As the event progressed, Apple added tweets, product information and photos to the timeline below the main video.

Let’s hope the stream doesn’t also experience the same issues as the September event this time around, which made the event unwatchable for many people.

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event Stories September 9, 2014

Apple’s iPhone 6 and Apple Watch event is now available for replay

Update (9/10 7:30am): Apple has posted the entire 2 hour 4 minute Keynote as a free HD video download (1.40GB) on iTunes.

Update (9/9 7:50pm): It’s back!

Update (9/9 7:00pm): Looks like Apple is having even more issues with the stream. We’ll let you know when it’s back.

This morning’s iPhone 6 and Apple Watch unveiling is now available for replay. There’s no doubt you probably missed a large chunk of the presentation due to video dropouts and random translators talking over presenters. Now’s your chance to enjoy the full Keynote presentation without any interruptions.

event Stories September 4, 2014

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Apple has just announced that it will be live streaming its upcoming event later this month on September 9th. Its website also includes a countdown clock pictured above and a link for Apple users to add the event to their calendar.  expand full story

event Stories August 29, 2014

T-Mobile schedules Uncarrier 7.0 event for day after new iPhone unveiling: ‘This time it’s personal’

T-Mobile just sent out invites to press for its big upcoming Uncarrier 7.0 event scheduled for September 10. That’s a day after Apple is set to announce its new iPhones and possibly other products on September 9, so it’s possible T-Mobile will dedicate at least some stage time to iPhone related announcements.

Its tagline on the invite reads, “This time it’s personal,” but what exactly that means will be anyone’s guess until early next month. Apple is expected to introduce its next-generation iPhones the day before T-Mobile’s September 10 event, but it’s also expected to give us a look at its new, much-hyped wearable product

event Stories August 28, 2014

Bloomberg corroborates Apple wearable to be announced at Sept. 9 event

As we reported earlier today, Apple has sent out invitations to the press for a September 9th media event. During that event the company will likely unveil the next-gen iPhone, but a report from Re/code also indicated that it may debut a wearable device at the same time. A new report from Bloomberg lends further credence to this claim:

Now the Cupertino, California-based company will attempt to repeat that feat [the success of the iPod, iPhone, and iPad] in wearables, an emerging group of devices that track people’s activity and health. Apple will introduce a wearable gadget along with new iPhones on Sept. 9, a person with knowledge of the plans said. Notices for the event, which will also take place in Cupertino, were sent out today.

As we’e exclusively reported in the past, Apple has been assembling a team of fashion and fitness experts to create a wearable device with a focus on health and fitness applications.

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