Italy Stories May 15

AAPL: 155.70

-0.40

It was back in January that we first heard that Apple was planning a new flagship retail store in Milan, Italy, with an outdoor amphitheater – and the company has now confirmed those plans.

It will be a square full of ideas. We are incredibly happy to be in the center of Milan, a town that for centuries combines creativity and innovation. In the coming months we will work to give you a new Liberty Square: an open space for everyone to take a break, meet with friends, discover new interests.

The store will sit beneath the amphitheater, and you’ll enter it using a staircase that descends through the middle of a fountain …

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Italy Stories May 27, 2016

AAPL: 100.35

-0.06

French, Italian and Spanish iPhone owners can now Trade Up With Installments – but probably shouldn’t

setteB.IT noticed that French, Italian and Spanish iPhone owners can now take advantage of Apple’s Trade Up With Installments plan, where you use your existing phone as a down payment on a new one, paying off the balance in installments over two years. It’s effectively the iPhone Upgrade Program available in the U.S., but with lower monthly payments in exchange for handing over your old phone.

Italy Stories January 20, 2016

AAPL: 96.79

0.13

Apple this morning has announced its first iOS App Development Center for Europe. The facility will be located in Naples, Italy and offer a place for students to learn  who to develop iOS apps. The App Development Center will feature on-site teachers and a curriculum to facilitate a strong and diverse development community.

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Italy Stories January 15, 2016

AAPL: 97.13

-2.39

With a recent European Commission ruling making it look more likely than ever that Apple’s tax arrangements in Ireland will be declared illegal, Bloomberg has been doing the sums on how much the company may owe in back tax. The total? More than $8 billion.

Apple funnels all its European revenue through Ireland, where a special agreement with the Irish government means that it pays just 2.5% tax instead of the normal 12.5%. A long-running European Commission investigation into the legality of this arrangement was recently extended and expanded its scope.

Assuming the agreement is ruled to be illegal, it would be the Irish government – and not Apple – who broke the law, but Apple would still have to pay the difference between the tax it actually paid and the full amount that would have been due without the deal. The company warned shareholders last year that it may have to pay ‘material’ back taxes, but the figure calculated by Bloomberg is much larger than earlier estimates …

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Italy Stories December 30, 2015

AAPL: 107.32

-1.42

Apple, which was accused by the Italian government of failing to declare more than $1.3B of income when paying corporation tax in the country, has now agreed to pay the full €318M ($347M) claimed by the Italian tax office. The company has 16 Apple Stores in Italy.

Apple was accused of funnelling profits from Italian sales through its Irish subsidiary in order to benefit from the lower tax rate the company had agreed there. (Those tax arrangements are the subject of a separate EU investigation.)

La Repubblica (via The Local) reports Apple Italia was listed as a “consultant” for Apple Ireland, enabling the company to book profits through Ireland, paying just 2.5% tax under the terms of an agreement said to have first been reached with Steve Jobs back in the 1980s …

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Italy Stories November 12, 2015

AAPL: 115.72

-0.39

Apple CEO Tim Cook talks values, diversity, & renewable energy in speech to students in Italy [Video]

During his current tour to various locales abroad to accompany the launch of iPad Pro this week, Apple CEO Tim Cook stopped by Università Bocconi in Italy to deliver an inspiring speech to students.

The majority of Cook’s speech focused on his time as a student, but he also took time to talk about the importance of his mission to not just make money at Apple but to “leave the world better than we found it.”

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