Apple kicked off its Apple Watch showcase today at Milan’s Salone Del Mobile Design Fair in Italy and on hand at the event were Apple executives including marketing chief Phil Schiller and designer Marc Newson.

We learned earlier this week that Apple planned to showcase the Watch at the event in Milan today, although Italy is not included in the initial 9 launch countries and availability for the region has not yet been announced. managed to get the photo above of Phil Schiller smiling into the camera, and a reader attending the event, which is one of many boutiques and pop-up stores showing off the device, sent in the rest.

The image below of Marc Newson comes from — Newson was also spotted at the event sporting a stainless steel Apple Watch with black Sport band:


The famed designer joined the company last year to work on the design team with best bud Jony Ive.

Apple is holding similar pop-up store events in Paris, London, and Tokyo, many of which are stores within larger popular fashion boutiques that originally planned to also sell the device. It’s unclear if Apple’s new online only plan for the initial Apple Watch launch, however, will also extend to these locations when the device launches on April 24th. 

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About the Author

Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.