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Apple launches in-store Android trade-in program to boost iPhone sales

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In line with our report from earlier this month, Apple today launched its first trade-in program for non-iPhones in its Apple Retail Stores. The program allows users of select Android, Windows Phone, and BlackBerry phones to bring in their devices and receive credit toward the immediate purchase of a new iPhone 5c, iPhone 6, or iPhone 6 Plus (but not an Apple Watch). Apple first launched its standard iPhone Reuse and Recycle trade-in program in 2013, and the company expanded the feature to the iPad last year. Apple made today’s announcement on the individual retail store pages, indicating that the program is so far now available in the U.S., France, United Kingdom, Germany, Canada and Italy, and multiple retail sources say that the program has indeed gone live today. A version of the iPhone trade-in program that does not support non-iPhones is launching this week in China.

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Comments

  1. WOW. €15 for an iPhone 5…

    iPhone 5 (16GB) Black

    Estimate provided by Dataserv:
    EUR 15.90
    Prepaid shipping – yes
    Could your iPhone be liquid damaged? – No
    Is there any damage to the display? – No, it’s perfect
    Does the iPhone work properly? – No
    I have removed all content and settings.
    I have supplied the power cord.
    I have turned Off “Find my iPhone”

    • jpatel330 - 9 years ago

      >>>Does the iPhone work properly? – No

      This might be why it is a 15 euro estimate.

  2. philboogie - 9 years ago

    Android trade-in? What’s the purpose?

  3. epicflyingcat - 9 years ago

    If you’re thinking of doing this, don’t. I can guarantee Apple will offer disgraceful pricing, sell it on ebay and you’ll get so much more.

    • bluemeansgo - 9 years ago

      But then you have to sell it on ebay. Not everyone wants to bother with that.

    • nsxrebel - 9 years ago

      It’s not like you can get much for an android phone on flea-bay either unless it’s the latest phone.

  4. Sophia Madison - 9 years ago

    I was thinking about to buy it, but isn’t it more costly then original price?
    Check out :
    http://www.techoxygen.com/android-5-0-lollipop-17-most-important-developments/

  5. It’s really funny marketing! Let’s wait the statistics, how much new apple’s devices users they will made!