Apple has released a new iPhone 7 ad called “Race” made exclusively for Japan. The new 30-second spot features the Jet Black iPhone 7 Plus and a very fast-paced run between two men through a busy part of town. The ad concludes with the iPhone-equipped man winning the so-called race by using Apple Pay to quickly board a train…
Japan Stories December 15, 2016
Japan Stories October 25, 2016
Alongside the introduction of iOS 10.1 and watchOS 3.1, Apple has switched on support for Apple Pay in Japan. This makes the iPhone 7 and Apple Watch Series 2 compatible with the FeliCa contactless payment system used by almost two million payment terminals in the country.
Supporting Apple Pay in Japan was not a trivial undertaking for Apple. Although FeliCa is an NFC-based contactless payment system, it’s not compatible with the systems used in most other countries. Apple had to equip Japanese devices with a different NFC chip to support FeliCa – also used in Hong Kong and Singapore – which is bad news for the rest of us when travelling to the region …
Japan Stories April 22, 2016
Apple has cut the price of its iPhone lineup in Japan including the brand-new iPhone SE, by approximately 10% across the board. The price drop can be seen online on Apple’s Japanese storefront, via Macotakara.
A 16 GB iPhone SE was selling for 52800 yen (483 dollars). The new price from today is 47800 yen (437), representing an approximate $50 saving in dollar terms. Full list of price changes after the jump …
Japan Stories April 13, 2016
Japan Stories April 11, 2016
Japan Stories March 29, 2016