Analysis of retailer data in Japan indicates that early buyers of the iPhone SE are favoring the 16GB model over the 64GB one, possibly suggesting that the majority are buying on price. Life science researcher Naofumi Kagami says that this is particularly interesting as you’d expect early sales to be skewed towards early adopters, who tend to opt for the higher tiers.

The retailer sales rankings consistently show the 16GB iPhone SE two places higher than the 64GB model.

The data is somewhat sketchy and narrow in scope as it only measures sales from three carriers in a single country. In particular, it excludes sales direct from Apple, which is where the majority of Apple fans may be likely to buy.

All the same, it will be good news for Apple if true. The company had to walk a careful path with the iPhone SE: appealing to fans of 4-inch phones and those considering an iPhone for the first time, without cannibalizing too many iPhone 6s buyers. In short, if Apple is selling mostly to the budget conscious rather than the likes of Zac and I, then the strategy is working.

Via Gizmodo, photo Technobuffalo


FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy's favorite gear