iphone-sales

Apple has cut the price of its iPhone lineup in Japan including the brand-new iPhone SE, by approximately 10% across the board. The price drop can be seen online on Apple’s Japanese storefront, via Macotakara.

A 16 GB iPhone SE was selling for 52800 yen (483 dollars). The new price from today is 47800 yen (437), representing an approximate $50 saving in dollar terms. Full list of price changes after the jump …

At every tier, Apple appears to have cut the price by about 10%. This means that the biggest absolute savings can be found on the most expensive configurations.

On Apple’s most expensive iPhone, the 128GB iPhone 6s Plus, Japanese sale price changed from 122,800 yen to 113,800 yen, a reduction equivalent to a domestic saving of $83.

The full list of price changes is as follows.

  • iPhone 6s 16GB: 78,800 yen (previously 86,800 yen)
  • iPhone 6s 64GB: 89,800 yen (previously 98,800 yen)
  • iPhone 6s 128GB: 101,800 yen (previously 110,800 yen)
  • iPhone 6s Plus 16GB: 89,800 yen (previously 98,800 yen)
  • iPhone 6s Plus 64GB: 101,800 yen (previously 110,800 yen)
  • iPhone 6s Plus 128GB: 113,800 yen (previously 122,800 yen)
  • iPhone 6 16GB: 67,800 yen (previously 74,800 yen)
  • iPhone 6 64GB: 78,800 yen (previously 86,800 yen)
  • iPhone 6 Plus 16GB: 78,800 yen (previously 86,800yen)
  • iPhone 6 Plus 64GB: 89,800 yen (previously 98,800 yen)
  • iPhone SE 16GB: 47,800 yen (previously 52,800 yen)
  • iPhone SE 64GB: 59,800 yen (previously 64,800 yen)

As always with Apple store purchases, the company will refund the difference in price of an identical product bought in the last 14 days.

This means Japanese customers who purchased their new iPhone in the last two weeks will be able to get a bit of money back, although this (conveniently?) does not overlap with the iPhone SE debut so early buyers who bought Apple’s new 4-inch phone at launch are out of luck and do not qualify for a no-questions-asked refund of the difference.

A reason for the price cut was not given, but it seems to be a standard correction in international prices in response to exchange rate currency fluctuations. In other Japanese news, Apple last night launched a donation campaign in iTunes to assist with relief efforts from the Japanese earthquake.

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