Following their original announcement, Instagram has begun rolling out live video to all their US users. To commemorate the occasion Kevin Systrom and Mike Krieger, Instagram’s CEO and CTO respectively are live streaming the event over at the official Instagram account. Instagram’s live video feature is another way the company is hoping to promote sharing freely and in the moment.

The Wall Street Journal reports Facebook is working on a new camera app separate from its main offerings that the company hopes will encourage increased sharing of photos and videos. The still in-development app in its current form opens immediately to a camera mode and there are plans to offer live streaming video functionality as well, according to the report:

Apple has confirmed it will be livestreaming its just-announced March 21st media event, expected to feature several product unveilings including a 4-inch iPhone SE and 9.7 inch iPad Pro. Although all recent Apple events have been streamed online (with varying levels of success), it is nonetheless reassuring that the trend will continue so everyone can watch Apple’s newest announcements live. Tune in here when the show starts at 10 AM PDT on March 21st.

Tim Cook kicked off Apple’s big press event today with updates on Apple Watch numbers, sharing that Apple is now at 10,000 Apple Watch apps and seeing a 97% customer satisfaction rate for the device.  

Head below for a full roundup of numbers announced today during Apple’s event. We’ll be adding more as Tim Cook and other Apple executives share product updates live on stage…