Following their original announcement, Instagram has begun rolling out live video to all their US users. To commemorate the occasion Kevin Systrom and Mike Krieger, Instagram’s CEO and CTO respectively are live streaming the event over at the official Instagram account. Instagram’s live video feature is another way the company is hoping to promote sharing freely and in the moment.

As the feature is brand new, Instagram has opted to keep it stateside for now. On Instagram’s official announcement live stream Systrom explained that live video would soon be rolling out to all global users. Instagram’s live video is one of the many new features the company has released in the past few months as it’s begun to introduce new features to the overall application. A few weeks back Instagram also released a disappearing photos and videos features built directly into direct messaging.

To get started with Instagram Live, swipe right on your main Instagram feed to move to the Instagram Story view. From there, a Live option will be present next to the Normal, and Boomerang options. Instagram states that when going live, your friends may get a notification that you have gone live so that they can tune in. While live, you can pin a comment for everyone to see, or even turn off comments altogether.

If you don’t currently see the live option just yet, force quit the Instagram iOS application to help trigger it’s visibility in Instagram. For more support on the new feature, be sure to check out Instagram’s Help Center.

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