Reuters is today releasing a new app for iPhone called Reuters TV that offers access to on-demand video content and live feeds of Reuters’ live coverage of certain events.

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The app also offers the ability to auto-download content for offline viewing and customization features that Reuters says tailors content to your location and interests. One of those features is the ability to set the length of your personalized news show from 5 to 30 minutes.

The app gives you the first month free but will cost $1.99/month there on out. You can also expect to see “limited, premium advertising.”

The Reuters TV app is available now for iPhone on the App Store in the US and UK.

REUTERS NOW is a customized news show. Ready when you are it offers insightful coverage of national and international news.

• On-demand: Ready whenever and wherever you are – even without connectivity • Up to date: Insightful coverage of national and international news that’s always current • Relevant to you: Tailored to your interests and location • Any duration: Choose the length of your news show, from 5 to 30 minutes

LIVE FEEDS allows you to watch world events that make the world stand still wherever you may be.

• Global events: From protests in Egypt to Presidential speeches in Washington D.C., watch events as they unfold • Unfiltered: You choose the events you want to watch with beautifully unfiltered coverage

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