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Today at Apple’s iPhone event today in Cupertino, CEO Tim Cook kicked things off with the usual company updates since last checking in. After talking briefly about its iTunes festival and its latest expansion to the Stanford, CA retail store, Cook mentioned that Apple will hit 700 million iOS devices sold by next month. That’s up 100 million devices in just a few months since Apple announced back in June that it hit the 600 million device mark.

Cook also provided some numbers on the iTunes festival noting that the event is now in its seventh year and reaches 100+ countries  with live streams. He also said that around 20M people applied for tickets.

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