A lot of folks are taking Sir Jonathan Ive’s just announced title as Chief Design Officer at face value. Congratulations are in order and all that. But there is a lot more going on than a title change.

Ive was willed free reign at Apple by Steve Jobs and can do or have just about anything he wants. Titles aren’t of any significance, especially to someone with as little ego and indifference to such things as Ive. There is clearly more to the story than Apple is telling us.  expand full story