“Our role is to imagine products that don’t exist and guide them to life,” said Apple industrial designer Chris Stringer (no relation to Sony’s ex-CEO Howard Stringer), who has been a part of every design since 1995, when he testified today in court as part of the Apple vs. Samsung trial.
Who helps imagine those products that come to life? Stringer told the court that Apple has a small team of only 15 or 16 people who design the original idea for the company’s key products, from the iPhone to the MacBook Pro, AllThingsD first reported. Apple’s lead designer, Sir Jonny Ive, is of the group.
Interestingly, he added the design process begins around a kitchen table, where the intimate team hashes out ideas to someday come to light. If the team believes an idea is good enough, the idea will be made into a physical model. In typical Apple design fashion, the group pays so much attention to detail that there can be up to 50 drawings for one button. What a crazy look into the start of the products we use everyday.
Apple Senior Vice President Phil Schiller is set to take stand next in the case, where both parties are seeking damages over a slew of patents. What a treasure trove of information this case is turning out to be.