Avid sells off its consumer M-Audio brand and video editing apps
Avid is best known for its Pro Tools software, the music industry’s leading DAW used by pros worldwide, and it is the biggest competitor to Apple’s Logic Pro, but perhaps just as popular among Mac musicians is Avid’s consumer M-Audio brand. It offers midi controllers, keyboards, audio interfaces, speakers, and DJ gear.
Today, Avid announced that it will sell off its consumer audio and video product lines to focus on “Media Enterprise and Post & Professional customers and to drive improved operating performance.”
Avid will sell M-Audio to inMusic, the parent company of well-known gear makers Akai, Alesis, and Numark. Its video editing apps, such as the recently launched Avid Studio for iPad, will be sold to Corel Corporation: