iPad helps iOS maintain lead against Android as most valuable mobile ad platform
Opera MediaWorks is out today with its latest report on the state of mobile platforms for Q3 2013. The report, which gathers data from billions of ad impressions each month, notes that iOS continues the lead for mobile advertising, with around 44.4% of all ad requests and 50% of revenue on its platform. That’s compared to 31.32% for Android, but the lead for Apple is mostly thanks to gains from iPad.
Remove tablets from the equation and ad impressions on iPhone and Android smartphones fall to just 31% vs. 30.3%:
