How often is merely showing up with a working lightbulb enough to attract a crowd? At a dimly-lit event held tonight by the Bluetooth SIG ahead of the 2015 CES, Avi-on demonstrated such modest magic using an early implementation of Bluetooth mesh wireless connectivity.

The company’s upcoming Bluetooth light switches ($30-$35), light dimmers ($40), and lightbulbs ($20) will be the backbone of an upcoming home lighting system with General Electric branding, and promise to eliminate the need for in-wall light switch wiring.

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