interactive ads

[youtube=https://www.youtube.com/watch?v=Nu9pt9QG4gA]

I’ve covered App.io a few times in the past. The service, which allows app devs to deploy fully useable HTML5 demo versions of their native iOS apps on the web, first launched under the name “Kickfolio” back in 2012. The goal for the company was originally to let devs bring demos of their apps to promotional webpages and it eventually expanded the platform to include Facebook and other channels. Today, and around 2 million interactive app demos later, the company is announcing that it’s bringing those same app demos directly to mobile devices as interactive ads.

The ads go a step beyond the interactive app-like experience that Apple promised, but never quite delivered, with iAd, and allows users to play a demo of the app before deciding to purchase/download or even visit the App Store at all. The ad starts off as a banner or like any other ad but turns into a demo version of a native iOS app that is fully playable for a set period of time before prompting the user to visit the App Store. The company tells me in its initial tests it saw “3-5x higher conversion rates than normal mobile ads.”
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