platform Stories March 30, 2016

AAPL: 109.56

1.88

Skype launches ‘Bots’ feature & developer platform for iPhone and iPad app

As part of announcements at Microsoft’s Build 2016 conference today, Skype announced a new ‘Bots’ platform that it’s launching today in preview mode for developers and users in the iPhone and iPad apps (as well as Android and Windows, but not on Mac).

platform Stories June 5, 2015

comScore today has released its latest data regarding smartphone market share. The analytics firm says that 188.6 million people owned a smartphone during a three-month period ending in April. That equates to 76.9 percent of the mobile market being made up of smartphones at this point. Apple, according to the data, further strengthened its lead. The company saw a 1.8 percent increase in market share this time around, going from 41.3 percent in January to 43.1 percent in April.

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platform Stories August 6, 2014

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Since launching its new ABC News channel on Apple TV a month ago, ABC today reached out with some stats on how people have been using the app and also announced the addition of new local stations. expand full story

platform Stories June 2, 2014

Following our reports earlier this year that exclusively revealed details and screenshots of Apple’s Healthbook app, Apple today just officially announced the app confirming the details of our reports. Apple’s new platform, codenamed Healthbook, will be officially known as ‘HealthKit’ on the developer side of things, and will come with an accompanying app for iOS 8 called ‘Health’. expand full story

platform Stories May 28, 2014

HockeyApp app testing platform gets big 3.0 update w/ Team Management & more

HockeyApp, one of the last big independent, cross-platform app testing platforms after Apple acquired TestFlight (and pulled Android support) earlier this year, gets a big update today with version 3.0. The full change log includes a long list of new features, enhancements, and fixes, but the company ran through a few of the most notable new features in a blog post. One of the most requested new features is Team Management:

You asked for it, you (finally!) got it. You can now create and manage users in teams with HockeyApp. Once a user has accepted your team invite, you can add this team to apps without sending further invites. Our new User Control Center shows you which teams and users have been added to the app, which device are not provisioned, and which users have applied to become a tester.

The release also includes a new feature for adding Organizations that are owned by multiple people, a new notification system, feedback attachments, and a much improved user interface and overall user experience. In addition, you’ll find updated pricing plans and more details on the company’s website here.

platform Stories April 11, 2014

I’ve covered App.io a few times in the past. The service, which allows app devs to deploy fully useable HTML5 demo versions of their native iOS apps on the web, first launched under the name “Kickfolio” back in 2012. The goal for the company was originally to let devs bring demos of their apps to promotional webpages and it eventually expanded the platform to include Facebook and other channels. Today, and around 2 million interactive app demos later, the company is announcing that it’s bringing those same app demos directly to mobile devices as interactive ads.

The ads go a step beyond the interactive app-like experience that Apple promised, but never quite delivered, with iAd, and allows users to play a demo of the app before deciding to purchase/download or even visit the App Store at all. The ad starts off as a banner or like any other ad but turns into a demo version of a native iOS app that is fully playable for a set period of time before prompting the user to visit the App Store. The company tells me in its initial tests it saw “3-5x higher conversion rates than normal mobile ads.” expand full story

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