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iPhone 17 Pro Max

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Why choosing between the iPhone Air and the Pro isn’t easy for everyone

Why choosing between the iPhone Air and the Pro isn't easy for everyone (both models shown)

Apple’s hardware design chief said yesterday the company knew it would be hard for some to choose between the new iPhone Air and the iPhone 17 Pro or Pro Max.

That isn’t true for everyone, of course. For some, the decision will be very straightforward – but I can see how it could be tricky for others …

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iPhone 17 pre-orders go live on Friday – but don’t wait until then

iPhone 17 pre-orders go live on Friday – but don't wait until then | Screengrab shown for the prep option

iPhone 17 pre-orders don’t go live until Friday, but you don’t need to wait until then to get the process started. Doing the preparation today can save time on the day and maximize your chances of receiving your new phone on day one.

Apple lets you go through the complete process of picking your iPhone 17, configuring the exact model you want in terms of color and storage, and even getting a trade-in quote for your existing phone – all before pre-orders open …

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