Analyst: Higher iPhone 8 price to help control high demand for new camera features & design, offset BOM
A new analysis shared today by Business Insider from JP Morgan’s Rod Hall shows further proof that an iPhone ‘supercycle’ is imminent. A larger than normal amount of users on older generation models are expected to finally upgrade to Apple’s newest device later this year.
In Hall’s analysis today, he believes the new iPhone 8 is expected to have a higher price point helping to curb some of the device’s inevitable high demand. Hall believes features like wireless charging, a larger display, and improved camera tech will convince those lagging behind to finally upgrade.