Liver transplantation Stories November 5, 2015

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Campaign uses Apple Store opening queue clip to encourage organ donor registrations [Video]

A Belgian campaign group used the queue for the recent opening of the Apple Store in Brussels to create a clever video encouraging people to register as organ donors.

People on the waiting list for organ transplants ask those in the queue how long they have been waiting at the store, say they know how it feels to wait and offer to take their place in return for signing up to join the organ donor register. Organ donors can save up to eight people’s lives after their own death.

Back in 2010, Steve Jobs – who himself had a liver transplant – helped a California bill pass to make joining the register there a simple tickbox on the driver’s license form. You can also record your preference in the Medical ID section of the Health app, introduced in iOS 8.

Liver transplantation Stories November 21, 2013

Apple has published a new page on its website titled “Life on iPad.” The page highlights stories of iPad usage in a variety of capacities from Broadway to the operating room. The page also features the video from the iPad Air keynote showing the iPad in many of these same uses.

There are six total stories on the page, each with an entirely different take on how businesses and individuals are using the iPad to to improve their jobs. For example, a page on Siemens Energy’s wind power division details how iPads have replaced countless pages of manuals and repair plans for workers working 250 feet in the air.

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