Apple showcases iPad with creative Smart Cover storefront display at Apple Store
Apple has had some interesting retail storefront displays for the iPhone, iPad and Mac in the past, but its latest effort all but tops the cake. At the iconic Apple Store on Regent Street in London, the Cupertino-based company now has a row of iPads on display with colorful Smart Covers that automatically open and close.
This video (from Vid.Me) does not explain how the Smart Covers are able to move on their own, although magnets underneath the shelf are almost certainly involved. Anyone who has used a Smart Cover knows that the accessory is not actually able to open and close by itself, but that hasn’t stopped some customers from inquiring about the trick at Apple Stores.