Apple has had some interesting retail storefront displays for the iPhone, iPad and Mac in the past, but its latest effort all but tops the cake. At the iconic Apple Store on Regent Street in London, the Cupertino-based company now has a row of iPads on display with colorful Smart Covers that automatically open and close.

This video (from Vid.Me) does not explain how the Smart Covers are able to move on their own, although magnets underneath the shelf are almost certainly involved. Anyone who has used a Smart Cover knows that the accessory is not actually able to open and close by itself, but that hasn’t stopped some customers from inquiring about the trick at Apple Stores.

If anything, this interesting storefront display could grab the attention of those passing by and increase the already high level of foot traffic in Apple Stores. That would be a good thing for Apple, which has faced consecutive quarters of declining iPad sales and could surely benefit from any additional exposure that this storefront display could generate for the iPad.

About the Author