Regent Street Stories September 30, 2015

AAPL: 110.30

1.24

Apple describes its first store in Europe as “tired and outdated” as it joins the queue for a refresh

A planning application to refresh the design of Apple’s Regent Street store in London describes the current look as “tired and outdated” as it joins the queue to see a major redesign. This is expected to be broadly in line with the new look first seen in Brussels when it opened two weeks ago, overseen by Jony Ive in his new role as Apple’s Chief Design Officer.

The status of the building as ‘listed’ (historically protected) will limit the exterior changes the company is allowed to make, but the four Apple logos in the windows will be removed to allow in more light, reports the Evening Standard.

The brief looked to re-imagine the overall customer experience within the store and address a tired and outdated interior sales area […] Part of the proposed works is also removing the four Apple Logos from the Regent Street facade. This assists with natural light penetrating the retail floor and preserves the historic character of the facade.

The upper floor will be set back from the front of the building, to allow more light into the ground floor. The existing glass staircase will also be removed and replaced with ““two new dramatic staircases,” which we assume to be the spiral designs seen in many Apple Stores. The store first opened in 2004, and has seen only limited interior refreshes since then.

As with the Brussels store, the redesign will be carried out by Foster & Partners, the architects behind London’s famous Gherkin building. It’s not known when the work will be completed, the planning approval being valid for up to three years.

Regent Street Stories September 25, 2015

AAPL: 114.71

-0.29

So, you’re Samsung. You want to try to sell some phones. You need to find some potential customers. You draw up lists of potential targets, and right at the bottom, in billionth place, are Apple fans so dedicated that they’ve queued up outside an Apple Store to buy the shiny new iPhone 6s. So where does Samsung go? Yep, to the Apple Store in London’s Regent Street, complete with backpack-mounted banners, reports The Enquirer. And it gets worse …  expand full story

Regent Street Stories April 28, 2015

As Apple continues its marketing campaign for the Apple Watch along with its release, the company has shared a recent interview with Christy Turlington Burns hosted by fitness lead Jay Blahnik at the Regent Street Apple Store in London. expand full story

The best 4K & 5K displays for Mac

Regent Street Stories April 24, 2015

I’m a self-confessed smartwatch skeptic. The first one I ever tried, the original Pebble, struck me as an extremely ugly solution in search of a problem. The Apple Watch, when it was finally announced, looked like a rather attractive (if too thick) solution in search of a problem.

Which raises the question: why was I up at the crack of 8 am (time zones can be useful things on occasion …) to order one? Three reasons …  expand full story

Regent Street Stories January 10, 2015

Apple showcases iPad with creative Smart Cover storefront display at Apple Store

Apple has had some interesting retail storefront displays for the iPhone, iPad and Mac in the past, but its latest effort all but tops the cake. At the iconic Apple Store on Regent Street in London, the Cupertino-based company now has a row of iPads on display with colorful Smart Covers that automatically open and close.

This video (from Vid.Me) does not explain how the Smart Covers are able to move on their own, although magnets underneath the shelf are almost certainly involved. Anyone who has used a Smart Cover knows that the accessory is not actually able to open and close by itself, but that hasn’t stopped some customers from inquiring about the trick at Apple Stores.

Regent Street Stories September 18, 2014

Want to queue-jump to grab your iPhone 6? Homeless charity auctions off its spot

Update: The winning bid was £570 ($940).

If you’re in London and want to grab an iPhone 6 tomorrow morning without all that tedious queueing, the homeless charity Depaul UK can help. They’ve grabbed a space close to the front of the queue at the Regent Street store and are auctioning it off on eBay to raise funds for homeless, vulnerable and disadvantaged youngsters.

This auction is for one spot near the front of the queue outside the Apple Store on Regent Street, London for the launch of the iPhone 6 and a Depaul UK t-shirt.

This auction is for the physical space outside the Apple Store and a Depaul UK t-shirt, not the iPhone 6. Just turn up and take your place in the queue before the store opens to make your purchase.

The auction runs until 6am on Friday, with the store opening at 8am. At the time of writing, the high bid was £105.

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