marketing Stories April 15, 2014

Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.”

The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask:

As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple given its status as as a large customer, can we go to Google to ask them to launch a campaign against Apple based on the many better Android products available in the market for Q4?

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marketing Stories April 11, 2014

Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team.

17_london-2012-olympic-logo-pink-blueAd Age reports that Apple has hired Karl Heiselman, who is currently the CEO of the Wolff Olins branding agency. Heiselman will take on an undisclosed role in the company’s marketing arm next month, he confirmed. This won’t be the executive’s first time in Cupertino. Heiselman previously worked for Apple in the ’90s as a design contractor.

At Wolff Olins, Heiselman headed up numerous high tech and high profile branding efforts including Product (RED) for Bono, the 2012 Olympics for London (right) and numerous Microsoft campaigns including the ill-fated Kin. The company also churned out “re-invention” for brands such as Aol, Sony, Skype, Belkin and Firefox… expand full story

marketing Stories April 8, 2014

Samsung today posted a series of ads for its new Galaxy Pro tablets and with them continues the theme of directly mocking Apple. This time the target is the iPad Air. In one ad called “Multi User” (above), Samsung highlights the ability to have multiple user accounts on the Galaxy Pro tablet, a highly requested feature among iOS users that Samsung notes is still not available on the iPad.

Another ad, titled “Pixel Density” (below) takes on the iPad’s Retina display, claiming that the Galaxy Pro tablet has a better looking display due to a higher pixel density. Samsung’s Tab Pro 10.1 2014 tablet includes a resolution of 2560 x 1600 with a pixel density of 299 compared to the iPad’s 2048 x 1536, 264 ppi display.  expand full story

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marketing Stories March 17, 2014

Apple’s former Vice President of Marketing Allison Johnson talked about her time at Apple during the 99U conference, as reported by Cult of Mac. Johnson now works with companies like Jawbone and Anki.

In the video, Johnson discusses her time working with Steve Jobs, including his response to the iPhone 4 “antenna-gate” issue. Johnson describe’s Jobs as being “so sad and so angry” about the problem, declaring that Apple would not be the kind of company that people regarded negatively.

She also talks about her role (and Jobs’) in marketing the original iPhone and other key events in the six years she was in charge of the company’s marketing.

The full twenty-five minute interview is included below:

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marketing Stories December 30, 2013

Apple hires NYT Magazine design director Arem Duplessis for creative role

In an interview with Mediabistro published earlier today (via Engadget), Design Director of The New York Times Magazine Arem Duplessis reveals that he’s leaving the magazine for a new role at Apple as a Creative Director. Duplessis worked as Design Director at the The New York Times for nearly ten years and still lists the position as current on his LinkedIn profile, but in the interview said he’ll begin his new role in Cupertino this February.No word on exactly what Duplessis will be doing, but he will at the very least be working with the internal marketing team.

Before his almost 10 years at The New York Times, Duplessis worked as design director at GQ and Spin magazine. A few of the New York Times covers that he served as Art Director on are above.

marketing Stories December 18, 2013

Comparing the newest Apple, Nokia marketing spots makes us weep for humanity

There’s been no shortage of debate regarding Apple’s latest holiday commercial as some have found it inspiring and emotional as others find it ridiculous and lacking a clear message. There will be debate in the coming weeks over Apple’s intentions with the message and whether or not they succeeded in tugging at our heartstrings. That being said, Apple looks like a gem, an angel, a bright light on a dark road compared to Nokia’s newest ad for the Lumia 2520. It’s true that Apple may have paused its traditional product-first advertising angle and replaced it with an arguably emotional holiday spot for the iPhone 5s, but it works leaps and bounds better than Nokia’s latest embarrassing excuse for advertising.

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