Apple still ‘the most valuable brand in the world’ – Marketing Week
Apple remains the most valuable brand in the world, in an annual ranking by market intelligence company Millward Brown, reported in Marketing Week.
The Millward Brown Brandz rankings take into account both financial strength and brand equity, a measure of the value consumers place in a brand. Despite Apple’s share-price woes, the brand is regarded by consumers as the ‘gold standard’, says the report …
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