music every day

Two 'music every day' stories May 2013

Apple trolls us with ‘iWatch’ tease in latest iPhone music ad

Michael Steeber May 24 2013 - 9:38 am PT

Here’s an amusing little image for your Friday: the screenshot above is a clip from Apple’s newest “Music Every Day” ad, which was posted on their YouTube channel last night.

If you pay attention at around 0:30 in the commercial, you’ll see what would almost appear to be someone wearing a large, wrist-device while listening to music on their iPhone.

While obviously Apple wouldn’t leak a real product through their advertisements, we can’t help but think that this is perhaps a subtle troll on Apple’s part.

Apple posts new iPhone “Music Every Day” ad

Michael Steeber May 23 2013 - 7:15 pm PT

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http://www.youtube.com/watch?v=fDUKt_XgfJ4

Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.

Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.

The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”