music every day Stories May 24, 2013
music every day Stories May 23, 2013
Apple has just posted a new iPhone 5 ad to their YouTube channel, detailing many of the ways people use their iPhone to listen to music. The ad is reminiscent of the “Photos Every Day” ad that debuted a few weeks ago.
Like the previous photo-centric commercial, this ad is mostly void of a voiceover, simply showing a wide variety of iPhone users, and how they enjoy their music. Both of these ads take a different direction than previous iPhone commercials, highlighting not apps, but rather features of the device.
The minute long spot ends with the line “Everyday, more people enjoy their music on the iPhone than any other phone.”