EyeFi acquires popular photo sharing service OkDoThis

EyeFi, the company behind the popular SD cards that carry WiFi support, has today announced that it has acquired OkDoThis. OkDoThis is a popular photography app on iOS that aims to inspire photographers to take a taking pictures daily and offering a platform on which they can share and discuss photography. The terms of the deal were not disclosed.

In a press release, EyeFi explained that the acquisition of OkDoThis allows it to more directly engage with photographers. With the OkDoThis team on board, EyeFi will be able to work to integrate social features into its own apps and products.

OkDoThis is a widely praised app on iOS that has amassed nearly 400 ratings and has a 4 and a half star average. Most recently, it was updated with iPad support and 3D Touch support for iPhone 6s and iPhone 6s Plus users. 3D Touch allows photographers to jump directly to the Camera or the “DO of the Day” within the app:

Your creativity inspires an active community of photographers and is what has made OKDOTHIS so great! We’re excited to let you know we’ve been acquired by Eyefi, a leading photo management company that puts photos at your fingertips. With Eyefi’s support, we’ll be able to deliver more engaging features to keep you DOing more with your photography, such as:

New!! iPad Support! See all of your DOs and Photos, bigger and better than ever!! You can also use the iPad version in both portrait and landscape.

But wait, there’s more!! 3D Touch Support! Go straight to the Camera or the DO of the Day by using 3D Touch on the OKDOTHIS home screen icon.

The full press release from EyeFi regarding the acquisition can be seen below: