eyefi Stories November 12, 2015

EyeFi acquires popular photo sharing service OkDoThis

EyeFi, the company behind the popular SD cards that carry WiFi support, has today announced that it has acquired OkDoThis. OkDoThis is a popular photography app on iOS that aims to inspire photographers to take a taking pictures daily and offering a platform on which they can share and discuss photography. The terms of the deal were not disclosed.

In a press release, EyeFi explained that the acquisition of OkDoThis allows it to more directly engage with photographers. With the OkDoThis team on board, EyeFi will be able to work to integrate social features into its own apps and products.

OkDoThis is a widely praised app on iOS that has amassed nearly 400 ratings and has a 4 and a half star average. Most recently, it was updated with iPad support and 3D Touch support for iPhone 6s and iPhone 6s Plus users. 3D Touch allows photographers to jump directly to the Camera or the “DO of the Day” within the app:

Your creativity inspires an active community of photographers and is what has made OKDOTHIS so great! We’re excited to let you know we’ve been acquired by Eyefi, a leading photo management company that puts photos at your fingertips. With Eyefi’s support, we’ll be able to deliver more engaging features to keep you DOing more with your photography, such as:

New!! iPad Support! See all of your DOs and Photos, bigger and better than ever!! You can also use the iPad version in both portrait and landscape.

But wait, there’s more!! 3D Touch Support! Go straight to the Camera or the DO of the Day by using 3D Touch on the OKDOTHIS home screen icon.

The full press release from EyeFi regarding the acquisition can be seen below:

eyefi Stories March 19, 2015

As a photographer, I’ve been thrilled to see iPhones become compelling replacements for standalone point-and-shoot cameras. Our world has improved in both measurable and immeasurable ways from widespread, immediate access to quality photography; the images documenting our lives are more compelling and numerous than ever before.

But professional photographers toting DSLRs now struggle to stand out from amateurs with iPhones. The Chicago Sun-Times infamously fired its entire photography department in favor of using images from iPhones and wire services, a move mocked by other newspapers but embraced by some broadcast journalists. Fixed-lens, small-sensor iPhones can’t match standalone cameras in image quality, particularly in dark settings, but they’re hard to beat in speed and convenience.

The question is how to combine the immediacy of iPhone photography with the quality offered by superior cameras. For me, the answer has been Eyefi‘s SD cards, which wirelessly transfer a standalone camera’s photos to an iPhone or iPad for rapid editing and sharing. (See my How-To on transferring, editing, and sharing DSLR/point-and-shoot photos with an iPhone or iPad for more details.)

Eyefi’s first $100 card contained 2GB of flash memory and a Wi-Fi chip; since then, every Eyefi card has improved on the same concept, so the brand-new 32GB Mobi Pro ($100) isn’t so much a surprise as the culmination of everything the company has done before. It has the highest storage capacity, broadest file support, and easiest workflow of any Eyefi card I’ve tested. Most importantly, it brings a more durable enclosure that I wouldn’t hesitate to recommend to any potential reader, originally introduced in Eyefi’s more affordable non-Pro Mobi cards. Read on for all the details…

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eyefi Stories March 18, 2015

Apple’s iPhones became Flickr’s most popular camera phones in 2008 and most popular cameras overall soon thereafter, but even now, iPhones constitute only 9.6% of the photo-sharing site’s userbase. Despite the iPhone’s undeniable popularity, over 90% of photographers are using other cameras: Canon has a 13.4% share, Nikon 9.3%, Samsung 5.6%, and Sony 4.2%, with tons of other brands following close behind. While the cameras in phones continue to improve every year, they’re not the best tools for photography — they’re just the ones most people carry with them all the time.

If you shoot photos with a DSLR or point-and-shoot camera, you probably aren’t sending images directly to the Internet from the camera itself. You probably come back home, transfer your photos to your computer, then edit and share them with Adobe’s Photoshop Lightroom or one of Apple’s three photo management apps — iPhoto, Aperture, or the beta version of Photos.

For around $30, your iPhone or iPad can change the way you shoot, edit, and share photos. Using the right accessories and apps, you can easily publish DSLR-quality photos a minute after snapping them. I’ve been doing this for years, and it works incredibly well; today, it’s actually better than at any time in the past, thanks to recent iPhone and iPad hardware improvements. This new How-To guide will walk you through everything you’ll need to know to use your iPhone or iPad as a photo editing and sharing station, looking at photo transferring accessories, editing software, and sharing options…

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Sylvania HomeKit Light Strip

eyefi Stories January 7, 2014

Eye-Fi announces software for direct camera-to-Mac transfers

Wifi-equipped cameras have long been one of those things that promise more than they deliver. In theory, you can take a photo on your camera and have it instantly and wirelessly transferred to your Mac. In practice, not so much. You either need to go via an iOS device, or go via a router with ridiculously-convoluted networking configuration required to make it work. 

Eye-Fi seems to be getting one step closer to the theory, announcing beta software at the Showstoppers CES event that allows photos to be sent direct from camera to Mac. The beta version is free, though you have to register for the company’s labs project to get access, but it seems the release version will be chargeable.

The app is only compatible with Mobi cards – earlier versions won’t work. Hopefully the reliability of the cards has improved since I last tried them.

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