Apple is gifting flag-themed Watch bands to Olympic athletes in Rio, skirting official sponsorship
Apple isn’t an official Olympics sponsor, but it’s managed to still take advantage of the event for its own marketing purposes with limited-edition Apple Watch bands themed with country flag designs. Not only is it selling those watch bands for 14 different country flags to coincide with the Olympics this month, it’s also reportedly giving them away for free to athletes at its Apple Store in Rio (via iphone-ticker.de).
