Sonos seemingly plans to compete with Siri/HomeKit as it announces layoffs to refocus on smart home control
In a blog post long on words but short on specifics, wireless speaker firm Sonos has announced that it will be increasingly focusing on support for streaming music services – but also moving into voice control. CEO John Macfarlane says that in the immediate term, the company will need to layoff employees as part of its refocusing plans.
Macfarlane hints at a possible collaboration with Amazon, using Alexa, the company’s competitor to Siri.
We’re fans of what Amazon has done with Alexa and the Echo product line. Voice recognition isn’t new; today it’s nearly ubiquitous with Siri, OK Google, and Cortana. But the Echo found a sweet spot in the home and will impact how we navigate music, weather, and many, many other things as developers bring new ideas and more content to the Alexa platform …