T-Mobile sells 550k iPhones in Q3, 10% of total smartphone sales
While T-Mobile didn’t disclose specific iPhone numbers in its Q3 earnings report this morning, BTIG analyst Walter Piecyk has followed up with numbers from the company’s conference call. According to T-Mobile, iPhone sales accounted for almost 550k units, or 10% of its total 5.6 million smartphone sales including pre-paid and MetroPCS branded devices. Piecyk notes that number is around 15% of the carrier’s post-paid smartphone sales under its own brand, which is down from approximately 950k last quarter. T-Mobile confirmed the numbers in a statement to AllThingsD:
Sales of iPhones represented about 15 percent of T-Mobile-brand smartphone sales, CMO Mike Sievert said. T-Mobile sold about 3.6 million smartphones under its own brand, meaning it sold about 540,000 iPhones in the quarter.
T-Mobile today reported that it sold a record 5.6 million smartphones during the quarter, which includes sales to prepaid customers, accounting for around 88% of total phone units sold. The carrier didn’t have much time to sell the new iPhone 5s and 5c in its third quarter as the devices launched late in September, but the company did make a point of noting that it launched the new iPhones at “very attractive introductory prices of $99 down and $0 down” in its earnings release today. Piecyk notes how that compares to the other guys in Q3: