In run-up to iPhone 7, Nikkei reports Apple moving to 3-year major iPhone refresh cycle
iPhone concept image by Arthur Reis
Japanese newspaper Nikkei is claiming that Apple is moving from a tick-tock cycle with a major iPhone refresh every two years to a three-year cycle.
Apple will likely take three years between full-model changes of its iPhone devices, a year longer than the current cycle. In a typical two-year term, fall 2016 was supposed to see a major upgrade. But the changes on the model to be launched this autumn will be minor, such as improved camera quality.
The paper says that the change is driven by two factors …
