Jimmy Iovine says Apple Music paid signups going well, no free ad-based tier needed
Speaking at the Vanity Fair New Establishment Summit in San Francisco, Jimmy Iovine said that “Apple has taught me not to give out numbers [but] I wouldn’t be here if it weren’t doing well.”
Iovine said that while a free ad-supported tier could allow the company to rapidly acquire subscribers, a tactic popularised by Spotify, that wasn’t a route Apple wanted to take …
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