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Jewelers start gold plating Apple Watch to undercut Apple’s pricey Edition models

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It’s no secret that the price of the Apple Watch rapidly increases if you want a gold model. The Apple Watch Edition with an 18 karat rose gold case starts at $10,000 and ranges to $17,000 for yellow gold models with a gold-plated band. Jewelers, however, looking to take some of Apple’s high-end Watch market, have now started offering their own take on the gold Apple Watch…


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