Data privacy bill would force everyone to follow Apple’s tracking transparency lead
A bipartisan data privacy bill would force all tech giants to follow Apple’s example in allowing users to opt out…
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Report: App Tracking Transparency feature to blame for 40% in-app purchase price increase on iOS
A report shows the average price of in-app purchase has increased 40% on iOS since last year, and one of…
Small businesses push back on Apple’s privacy changes around advertising
With iOS 14.5, Apple introduced its App Tracking Transparency to help users choose whether they wanted to be tracked or…
Research shows how some apps keep tracking users despite new iOS privacy features
Since App Tracking Transparency was introduced last year with iOS 14.5, every iPhone and iPad app now has to ask…
Apple ad business growing fast; company accused of U-turn and ‘Machiavellian’ plot
There have been plenty of signs lately that the Apple ad business is growing fast, and that the company plans…
Ad industry execs say Apple ad sales now get an unfair advantage
Ad industry execs are accusing Apple of applying different privacy rules to itself, giving Apple ad sales an unfair advantage…
Blocking cross-app tracking may be possible on Android phones, following iPhone example
Google has announced plans for blocking cross-app tracking on Android phones, following Apple’s lead on iPhones, claims a new report…
App Tracking Transparency ‘harmful,’ says Facebook, as advertisers flee the platform
Facebook and Instagram‘s parent company Meta has labelled Apple’s App Tracking Transparency feature ‘harmful.’ One analyst said that the privacy…