Steve Jobs is indeed a tech industry visionary with the capacity to create success, and the ability to turn an ailing company around, but not everything he does is laden with his Disney pixie magic, at least if fresh info detailing his originally championed name for the iMac is to be believed.

Last November Ken Segall was revealed as the man who came up with the iMac name while at TBWA\Chiat\Day.

He was shown the Mac which became the iMac well before launch of the product (duh, he had to write the ads).

As reported then,

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s