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Apple planning at least four new stores in Germany this year


Pictured above: The Rosenstraße Galerie Apple store in München

Apple is big in Germany. The country, one of the key European markets and the leading economy in the European Union, is the home to five Apple retail stores. In January of this year 9to5Mac reported that Apple had secured the tenancy to a 5,000 square foot building in Berlin’s Kurfürstendamm, directly across from the Hard Rock Café. Three months later the company opened its fifth retail spot in Germany on the ground floor of Dresden’s suburban, high-trafficked shopping mall in Altmarkt Galerie (Old Market Gallery). The remaining four stores include the Alstertal store in Hamburg, the CentrO store in Oberhausen, the Rosenstraße store in München and the Große Bockenheimer Straße store in Frankfurt.

According to a German-language blog, Macerkopf.de, the Mac maker will open four more stores in the country this year. Hamburg should get its second store this year, Augsburg will get one and the aforementioned Berlin store is due later this year. The latest news is that another store is set to open in Sulzbach near Frankfurt as well, pointing to several job openings in the Sulzbach, Hessen region. What’s curious about this is that the city of Sulzbach is just fifteen miles from Frankfurt, where Apple operates a major brick-and-mortar retail spot. Furthermore, Sulzbach has the population of just 10,000, hardly a market for an Apple store, let alone one in close vicinity of one of their flagship stores. The site explains…


This is the Frankfurt store in Große Bockenheimer Straße. Just fifteen miles away near the highway and the small town of Sulzbach Apple is apparently planning another store.

…that Apple should open the Sulzbach store in the Main-Taunus-Zentrum mall located near the A66 highway connecting Wiesbaden and Frankfurt, with its own freeway exit for easy access. This indicates an interesting twist as Apple begins putting its stores not only in high-trafficked prime locations in the world’s biggest cities, but also near highways where people from several regions can access them conveniently. The job openings suggest a possible Fall launch for the Salzbuch store, the site notes, adding that the Main-Taunus-Zentrum mall is getting additional 91,000 square meter of shopping space this Fall, possibly to accommodate for a new Apple store.

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