NetMarketShare is out with new numbers this morning that portray iOS’ continuing dominance over web marketshare. The firm found that in the month of June, iOS web marketshare rose almost 3 percent, pushing it past 65 percent, which is an almost 15 percent increase year-over-year. Compared to the competition, iOS is blowing 0thers out of the water. Android currently sits at 1 percent, with the dying BlackBerry just under 2 percent…ouch.
With Android leading in total OS marketshare, it is definitely interesting that Apple continues to kill with its Safari sword. Android currently sits at over 50 percent of total OS marketshare, according to April numbers, with Apple at 30.2-percent. Android has a comfortable lead in total marketshare. So, why is Apple leading in web marketshare?
It is no secret that Apple’s Internet browser offering, Safari, is one of the best and easiest mobile browsers to use. I do not care what any Mozilla engineer has to say. It is fast and sleek, and it gets the simple, daily browsing done. That being said, I think iOS numbers are so high because iOS users can comfortably browse. Sure, that could all change with Google Chrome on both iOS and Android, but I seriously doubt it will make that big of an impact.
As for the almost 15 percent year-over-year increase, I would contribute that to huge sales of iOS devices—particularly the iPhone 4S. The iPhone 4S saw a great start in Apple’s fiscal Q1 by selling a record 37 million devices. Combine that with sales of the new iPad, we are talking about a sizable amount of customers using iOS for the first time and contributing to web marketshare numbers. Moreover, I think we will see a bigger jump as iOS 6 and the launch of the new iPhone come about this fall. Perhaps an even bigger jump will come about if Apple launches a 7-inch iPad, giving users a completely different type of mobile consumption.Check out the full graph below: