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Google currently dominates mobile app usage (if you call the iOS Maps app “Google”—which really isn’t true), but when Apple starts using its own backend maps for Maps, this chart is going to turn upside down. Not only is there going to be fewer map queries going to Google, but Apple partners like Yelp will also see a big increase in draw. Note to Apple from above: You might want to include Gasbuddy results in Maps; it appears to be very popular.