Apple’s stock is soaring to an all-time high as the tech giant starts accepting pre-orders for the new iPhone 5 this morning.

Check it out: NASDAQ — AAPL

The world’s most valuable company is only strengthening its title after showing off a new smartphone, line of iPods, and a variety of accessories earlier this week in San Francisco. AAPL shares previously hit an all-time high yesterday, when the stock pushed up 2 percent, or $13.32, to $683.11, in afternoon trading. The previous record of $680.44 occurred Sept. 7.

According to USA Today, shares for the company climbed 68 percent this year alone:

…Wall Street analysts are still extremely bullish. Of the 40 Wall Street analysts who cover the stock, 39 rate it either a “strong buy” or a “buy” and one just rates it a hold.

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