Earlier today, Apple’s initial allotment for iPhone 5 launch day pre-orders sold out. Now, Apple has told AllThingsD that it is “completely blown away” by customer response:

“Pre-orders for iPhone 5 have been incredible,” Apple spokeswoman Nat Kerris told AllThingsD. “We’ve been completely blown away by the customer response.”

The new iPhone 5 includes an all new design, taller display, A6 processor, an improved camera system, LTE, and more. The product goes on sale in stores and will begin being delivered next Friday, September 21st.